Sign Design Contest
Each year, the Wisconsin Sign Association recognizes the state's leading sign companies and their professional designers through the Sign Design Contest. Winners represent the best designs that make an impact in communities across Wisconsin.

2025 winner of the Tom Derse Best in Show Award
Judging is based on overall design, selection and use of materials, and compatibility with the application for which it is intended. Entries are judged by a panel selected by WSA and do not include competitors.
Winners are announced at the WSA Fall Conference. The most recent winners are featured each year on our home page.
In addition to the categories listed below, the association also awards the Tom Derse Best In Show Award to the entry judged best in terms of excellence, creativity and effectiveness.
ELIGIBLE CATEGORIES
- Pylon
- Monument
- EMC
- Awnings & Building Entrance
- Directional / Wayfinding)
- Vehicle
- Non-lit Building
- Lit Building
- Unique (Neon / LED / Sculptural)
- Interior Identification (illuminated, non-illuminated, directory)
- Wall Vinyl/Mural/Banner/Window Vinyl
- Logo Design
- Most Difficult/Challenging Install and/or Fabrication
- Silly Signs